LOG IN VISIT ONLINE STORE
Home About Us Shop for Coffee All About Coffee About Fair Trade Locations Wholesale Contact Us
View Santa Cruz Coffee's Photo Gallery View Photos of Santa Cruz Coffee's Trips to Sources

In the year 2000, Santa Cruz Coffee Roasting became the first licensed Fair Trade coffee roaster on the central Californian coast. By 2001, Colleen, Bronson, and their daughter Sarah had traveled to visit coffee farming families in Nicaragua and to film “In Our Hands: Sustainable Relationships in Specialty Coffee”, a documentary produced to educate coffee lovers about the importance of Fair Trade in the coffee industry. Colleen continued her adventures in the coffee world, traveling numerous times to coffee growing regions in Central America, South America, and Africa to establish personal relationships with the coffee farmers. Eventually, Colleen’s travels led her to the floor of the United States Congress, where she testified before the House Subcommittee on International Relations regarding the impact of the Coffee Crisis on coffee farmers across the globe.

Over the years, Colleen and Bronson both served on the Consumer Marketing and Sustainability Committees of the Specialty Coffee Association of America (SCAA). Colleen was a cupping judge and quality expert in a number of international coffee competitions in Latin America and Africa as well as a founding board member of the International Women’s Coffee Alliance (IWCA) and a founding board member of the ECAFE foundation. Bronson and Sarah are current members of the SCAA and the Roaster’s Guild of America.

Sadly, in late 2005 Colleen was diagnosed with a terminal illness. Shortly before her death in 2006, she was given the Lifetime Achievement Award from the International Women’s Coffee Alliance for her tireless dedication to coffee farming communities around the world and was recognized in the United States Congressional Record for her “lifetime of dedication to others.”

Bronson and his daughter Sarah Crosby-Baker, now General Manager of Santa Cruz Coffee Roasting, continue to uphold Colleen’s vision and the family’s commitment to excellence in coffee roasting, coffee quality, and quality of life for their farming partners. The Santa Cruz Coffee Roasting Company remains a local institution; however, no secret this good can be kept for long. Coffee houses across America (and even as far away as Japan) are now serving “The Roaster’s” numerous blends and single-origin coffees, and orders are processed and shipped daily for home delivery throughout the country. Despite myriad boutique roasters across America, the Santa Cruz Coffee Roasting Company retains a loyal customer base of coffee lovers who appreciate the difference.

Bronson and Colleen at Santa Cruz Coffee's grand opening
Colleen and Bronson at the grand opening
of their second cafe on Pacific Avenue
Colleen teaching in-store cupping class
Colleen teaching an in-store cupping class
at the Pacific Avenue location
Steve Paladino, Santa Cruz Coffee's roastmaster
PREVIOUS PAGE
Colleen, Bronson and Sarah in Nicaragua
Colleen judging Cup of Excellence competition in Brazil
Colleen judging Cup of
Excellence competition, Brazil
Steve Paladino, Santa Cruz Coffee's
__________Roastmaster
Colleen, Bronson and Sarah in Nicaragua, 2001
View Santa Cruz Coffee's Photo Gallery View Photos of Santa Cruz Coffee's Trips to Sources
HOME ABOUT US SHOP FOR COFFEE ALL ABOUT COFFEE ABOUT FAIR TRADE LOCATIONS WHOLESALE CONTACT US